Essential Real Estate Drip Campaigns
Despite the ever-increasing popularity of various social media platforms, nothing quite rivals the power of a good real estate email marketing campaign. According to research, it’s almost 40x more effective than Facebook and Twitter combined.
On average, people use their email six to seven hours per day, and an average office worker checks their email more than 20 times per hour. However, the attention span of consumers has rapidly decreased and you only have a few seconds to hook them. In short, you better impress.
Making Real Estate Email Marketing Work
Your email subscribers want content that provides solutions to their problems. When it comes to real estate, they’re about to make the biggest and most important purchase of their life. Therefore, striking the perfect balance while list building and keeping your subscribers interested is an important marketing strategy. Additionally, the usual “sign up to receive my newsletter” opt-in box no longer cut it anymore.
So the big question is: How does email marketing for real estate actually work? What’s the best way to approach your potential leads and turn them into actual sales?
To further dive in, let’s first discuss what a real estate drip campaign is. Or specifically, a drip campaign. A drip campaign is actually a strategy composed of multiple emails sent out at specific times and dates. Its primary goal is to attract the right subscribers and send relevant emails to convert them into buyers or clients. By using an effective real estate drip campaign, you can achieve consistent growth and wider reach.
While there are many approaches that you can take to send emails, there are a few basic email templates that every real estate agent should have up their sleeve!
To start engaging your list, we’ve included some of the best real estate drip campaigns you can use ---
Essential Real Estate Drip Campaigns
New Listings Emails
You can set up automated listing alerts to be sent to your leads based on their search criteria. If there’s any new listing in the market that fits their standard, then it should be automatically emailed to the lead. Preferably on a weekly or monthly basis. By featuring the benefits of your listings, you’ll likely persuade leads to give in and convert.
Sold/Testimonial Emails
Have you recently closed a deal? Well, turn your clients’ experience into a short video or blog post and send it to your leads. By showcasing your past clients, you can establish yourself as a local market expert. Then, people will look at you as someone whom they can call (for their real estate needs). At the end of the email, you can add a call to action (in a subtle way) so you don’t turn off clients.
Market Reports Emails
You can put together a monthly or quarterly market report on the real estate business (buying and selling activity) within your area. Or other potential areas that clients might be interested in. Send out an email to your subscribers with a link to the market report to keep them informed about the local real estate situation.
Personalized Emails
This kind of email should be sent with the intent to solicit a reply from the client. From the name itself, it can be a form of casual plain text emails that speak directly to your leads.
Make Your Follow Up Happen
So whether you’re a newbie or seasoned in real estate email marketing, it’s easy to see how important drip campaigns are when it comes to converting leads to sales.
We encourage you to try one of these examples today!
Lastly, if you want your real estate drip campaign to generate the conversion rates you desire, you should try a more persistent sales approach as well. A holistic real estate action plan that includes texts, calls, and emails is the key to conversions!
Want the Best Real Estate Drip Campaign Templates?
Dealmaker Drips has you covered! Our real estate drip campaign library includes everything you need to engage, convert, and close more leads!
You’re busy and the last thing you have time for is writing a drip campaign from scratch!
Get hundreds of pre-written email templates, action plans, text templates, video scripts, and social media posts at your fingertips!
Dealmaker Drips was built for the busy agent!
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