How to Make Your Real Estate Social Media Pages Engaging
Social media engagement is an absolute must for any entrepreneur, but it’s especially important for real estate professionals as the success of your business is based on building relationships.
In addition to building relationships, it’s also important that your reputation be outstanding. Many potential clients may see your social media pages before they even reach out to you!
A good social media presence is key for gaining new clients and staying top of mind with everyone in your sphere.
The key requirement is ENGAGEMENT. Needless to say, social media pages cannot build themselves, and they need consistent updates and occasional revamping.
How, then, can you make your real estate social media pages more engaging? Follow these strategies, and you are sure to obtain more clients no matter the sale season!
STRATEGY #1: Make Your Posts #Stopworthy
As a social media user yourself, you know that your typical behavior includes simply scrolling through your feed until something catches your eye. That is why, if you want to make your pages engaging, create extraordinary, interesting, entertaining, emotional -- and of course, interactive! -- posts. It is not enough to keep on posting pictures after pictures of properties. After a while, your audience has already known that you are into real estate, and soon enough they will find you boring.
Play with your audience’s interests, fears, and even worries. What is on their minds? What scares them about buying or selling a house? What are their worries and doubts? Once you have laid these down, provide answers. Give them solutions. The more you can view your business from the perspective of the clients and speak to their fears, the more you will win.
STRATEGY #2: Go Live!
If you want to utilize Facebook and Instagram as the valuable business tools they can be, you need to “Go Live” every now and then. The more you go Live, the higher ranked you are going to be! However, that does not mean you should go Live all day every day. Be strategic and promote engagement until you build your audience. Yes, it may take time, but your presence is essential in today’s video-first environment.
STRATEGY #3: Schedule! Schedule! Schedule!
Make the most out of your social media pages by creating a schedule to follow instead of simply posting whenever you are available. For Facebook, try posting 3-4 posts per week and at least 2 stories daily, and go Live at least five times a week. For Instagram, try including both posts and stories everyday. Meanwhile, for Twitter, you can post at least twice a day, and do not be afraid to repeat content!
STRATEGY #4: Educate Your Audience
People are frustrated with tons of advertisements clogging up their web browser and social media. Hence, rather than bombarding them with advertisements of your properties, get educational. Buyers have a lot of questions they want answers for, so you can use your social media pages to answer their queries and questions. As a realtor, you would have gained much knowledge about the industry. You can share that knowledge with your audience, as well as several challenges and even lessons from your pitfalls.
If you have a blog, you can write articles that help your audience and share them on social media. You can also create surveys and polls. The bottom-line is, offering value to your audience through content will get them talking about your brand and help you gain more visibility.
STRATEGY #5: Monitor The Results
Continuously monitoring data and analyzing results is a key priority for real estate professionals. With social media analytics which helps you keep track of your content’s performance, you can measure this performance, allowing you to analyze which content type performs better, what is the best time to post, when you will receive maximum audience engagement, and which channel adds the most value to your business. From there, you can make better decisions that will get your audience to engage more!
However, no matter how consistently you follow these strategies, your social media pages will not get enough traction if you yourself will fail to engage with your audience, as well! Find the time and respond to every engagement you receive to help keep your visibility and interaction rate high. With this, you are sure to effortlessly gain more clients who believe in you and your brand!
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